Top 5 Benefits Of Using Video Conferencing In Business Training You Must Know

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Financial Costs and Benefits of Video Conferencing

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Pointers on Creating the Best Sign and Advertisement Possible

When advertising your business, there are a million ways to do it. With print advertising alone, you have color options, fonts, images, the possibilities are endless. Here are a few things to consider before you create your next advertising sign or graphic.

How much information is too much information?

The purpose of advertising is to draw in your customer, not sell the product. Some of you may be puzzled by that statement. However, if you think about it, wouldn’t it be better to draw a customer in to get more information and the possibility of selling them more rather than just having them get what they saw based off the advertisement? For example, if you’re offering a free gift with every new membership to your gym this month as well as first month free, customers are going to come in because they want the membership but are intrigued as to what this bonus gift is. If you say free water bottle and 1st month’s membership $0, chances are customers aren’t going to be as drawn in as they would be with the 1st option.

Sparking this interest gives you an opportunity to meet customers face to face and go over all the possible options. Maybe you convince them to sign up for a personal trainer as well as the membership. It’s all about bringing them in and getting to talk.

The Marketer’s Guide To Printed Banners

Printed banner advertising – often referred to as “soft signage” – is still one of the most successful marketing activities available to advertising professionals and brand managers. Effective, versatile, long-lasting and cost-effective, today’s range of materials and print output technology provides a robust platform to reinforce your brand message every time your banners are seen, indoors or out!

Utilizing wide and grand format print output to create massive exposure, vibrantly printed graphic banners allows your brand to stand out from the crowd, keeping your message top of mind every time your banner is seen. Colorful print output allows graphic banners to accurately translate lifestyle imagery, connecting products and people to your brand message. Think of these large, printed banners as flexible billboards without the heavy spend associated with Out-of-Home advertising.

Banners aren’t just for an outdoor application or to only be printed single-sided. Take a trip to the mall and you’ll notice oversized soft signage, hanging overhead that’s printed double-sided on display. In the shopping center parking lot there’s often vinyl banners ensconced on light poles that are printed on both sides too. Printing double-sided does present some design and finishing challenges, so make sure your print provider is well-versed with print registration in regards to achieving a perfect alignment.

Double Sided Alert: Printing double-sided banners? You’ll want to use a block-out vinyl to ensure your message maintains its visual integrity from both sides. Block-out vinyl consists of two layers of vinyl that are laminated together with a black layer added in between to create a block-out material. If your double-sided banner is made from fabric, two pieces of printed fabric are sewn together with an opaque media placed in between to prevent light from passing through.

When designing large graphic banners, keep in mind the “Three Second” rule, which simply states that your target audience should be able to see, read and comprehend the message on your banner or sign in three seconds or less. To achieve success with this rule, follow a few simple guidelines. Keep your lettering to a maximum of two different font styles or weights; use contrasting colors such as white on blue or black on yellow and choose a single image and a simple message. To test for success with the Three Second rule, stand back from your design, close your eyes and then open them for a count of three and close them again. If you can read and comprehend the message on your banner in those three seconds, then so can your target audience. Choosing one picture and a simple phrase not only captures attention; it may even encourage consumers to step inside your store to look for more information.

Soft signage is a great way to leverage banners and their high ROI within a retail environment however banners can also be a cost-effective way to drive traffic when you’re trying to get noticed at a Trade Show or Expo. Floor space at these shows is expensive, so implementing well-designed banner graphics raises your visibility at a low entry cost. Printed banner signage is easy to hang from piping as a custom backdrop or overhead on a hanging structure as the perfect way to get found above all the other exhibitors. Want to create visual impact within your booth display? Consider adding retractable (also called roll-ups) banner stands to the mix. With this fixture, the printed banner is rolled up or down and attached to a support rail, making assembly quick and easy. Retractable banner stands come in different heights and widths, plus they can be one or two-sided in design.

For maximum impact and variety, there are also L-shaped banner stands, X shape banner stands and motorized, scrolling banner stands just to name a few of the cost-effective ways to drive traffic to your booth, reinforce your sales message and help people more easily find and remember your company.

Marketing Idea: When graphic designers think of banners these days, it’s often online digital banners. Brands need to leave an everlasting impression on the customer so consider a strategy of pairing your online banners with your print banners in order to more consistently promote your products and leave a more indelible mark on the minds of the consumer.

A compelling printed banner is all about communication. You have a great story to tell and a solid impression to make whether it’s for a grand opening, a sale event, holiday or in-store promotion. Targeted, repetitive, reusable and effective with a high ROI, banners are a proven avenue for marketers and brand managers to achieve maximum visibility.

Creating Appealing Advertising Materials

Regardless of if you are advertising a product or just wanting a fun saying for your wall, vinyl lettering and graphics should be designed with many factors in mind. You going to want a clean look, no clutter, and even though you may like a certain color combination, some of them may force other drivers off the road so be sure to pick one that works best. Remember the following tips and you’ll be rewarded with a great graphic and matching lettering.

There is an old saying that less is more. In this case, that couldn’t be more appropriate. You want your saying to be legible and visible, but not so long that you’ve got peopled riding your bumper just to read it. The simpler it is, the better off you will be. Also remember, if you’ve had your sign custom made, you could be paying a lot for something you don’t really need.

If your customization is going to promote a product, don’t put all of the information into the sign. You want to save some of the detail so that people will call you and ask for more information. It should grab attention, and could very well be the first impression on a potential customer. Even if you’re not selling something with your customized graphic, but supporting something such as a football team, you still want it to be a reflection of your personality.

When designing your customized lettering and graphics, try not to make it too busy with colors. You want it to blend well and catch the eye, not turn the stomach. It should be appropriate for your business. You want it to stand out when people pass your vehicle and not get lost in the background. If this is for business, use graphics with your lettering to make it an even better advertisement.

Make sure the placement the graphic and lettering it can easily be seen. On a vehicle, the best place would be on the back or driver’s side. Make sure there is very little unused space if the graphic is a sign. Use all the space available to advertise your business in order to get the most out of your graphic.

Magnetic Sign Care and Installation

Magnetic signs require maintenance. They will come off when not installed properly, and they can be easily damaged. A lot of problems with magnetic signs can be prevented with good installation techniques. People that have experienced magnets blowing off their vehicle need to realize that proper care and installation will help prevent most of these issues.

Installation Preparation

Both the vehicle surface and the brown, magnetic side of the sign should be carefully cleaned, dried, and waxed prior to applying. In colder temperatures, the magnetic sheeting should be warmed up to room temperature.

Installation

Don’t just “slap” the sign onto the side of the vehicle. Apply one edge of the sign to the vehicle surface in the desired location then roll the sign onto the vehicle surface until the entire sign is installed flat onto the vehicle surface. If the magnetic sign is not placed in the desired position, carefully remove by reversing the installation steps and then repeat the process. (Do not try to rearrange the sign by pulling when it is stuck magnetically onto the vehicle. This might stretch the vehicle paint!)

Temperature is important!

Never apply your magnetic sign cold! It is okay to put the sign on in cold weather, but the sign itself must be warm. That means you must store your magnetic signs in a warm place during cold weather or you must take the time to warm up your magnetic signs before applying them to your vehicle. You can use your vehicle’s heater to warm up the signs before applying them. Start up your car and turn on the heat. After the cars starts to generate heat, place your magnet in the car under a heat vent for about 15 to 20 minutes. Assuming your car has good heat, that should do it. Make sure the sign feels soft and flexible before applying it. Please note that the magnetic rips and tears very easily when it is cold. Always be careful when handling a cold magnetic sign.

Never apply a magnetic sign when it is deformed. Warm it on a flat surface (clothes dryer or water heater works good for this) to return it to its proper shape first.

Removal

Always remove the sign by lifting from the center of the two opposite sides. Never start at the corners. This precaution will avoid bent corners and reduced adhesion.